With AMD\u2019s next-generation EPYC \u201cVenice\u201d processors set to launch this year, the company is optimistic that the server chips will extend its performance lead over Intel\u2019s Xeon CPUs and allow it to continue taking market share from the rival.<\/p>\n\n\n\n
This is according to Madhu Rangarajan, corporate vice president of compute and enterprise AI products at AMD, who told CRN in an interview last month that the chip designer is especially bullish about its server CPUs prospects this year because Intel\u2019s upcoming Xeon \u201cDiamond Rapids\u201d chips are expected to lack multithreading, a common feature in x86 CPUs.<\/p>\n\n\n\n
AMD\u2019s current generation of EPYC CPUs, code-named \u201cTurin,\u201d has a \u201cpretty big gap\u201d over Intel\u2019s latest Xeon 6 \u201cGranite Rapids\u201d processors, Rangarajan (pictured above) said. The gap in question refers to AMD\u2019s goal to deliver leadership in performance, performance-per-watt and performance-per-dollar, according to the executive.<\/p>\n\n\n\n
\u201cAnd then Venice is coming soon, and you can expect the gap to be opened up even further,\u201d he said. \u201cAnd we understand that our competitor has made some interesting choices on multithreading and so on.\u201d<\/p>\n\n\n\n
In the fourth quarter of last year, AMD\u2019s share <\/strong>of x86-based server CPU shipments grew 3.1 points year over year and 1.1 points sequentially to 28.8<\/strong> percent against Intel\u2019s 71.2 <\/strong>percent, marketing a record high for the company, according to Mercury Research. This, in turn, resulted in AMD\u2019s revenue share hitting 41.3 percent in servers, the company previously said.<\/p>\n\n\n\n Multithreading also helps enterprise customers get the most out of their software licenses, particularly when it comes to those licensed on a per-core basis, the executive said.<\/p>\n\n\n\n \u201cEspecially when you have workloads that are relatively idle, if you have two threads, the second thread can make progress while the first thread is idle and vice versa, so your software license goes a lot further,\u201d Rangarajan said.<\/p>\n\n\n\n \u201cSo if you now look at it from a [total cost of ownership] perspective that includes software, there\u2019s a significant advantage to just having that second thread available,\u201d he added. \u201cSo that\u2019s why we think there is a really strong value prop to SMT, and we will continue to have that and continue to improve that and continue to sell that.\u201d<\/p>\n\n\n\n While AMD sees opportunity to take more server CPU share away from Intel, both companies must contend with growing competition from those who are developing Arm-based processors, which includes hyperscale customers like Amazon Web Services; their biggest AI chip rival, Nvidia; and, starting later this year, Arm itself.<\/p>\n\n\n\n Rangarajan and Berg spoke to CRN before Nvidia revealed its ambitions to build a multibillion-dollar CPU business starting with its custom Vera processor<\/a> and before Arm announced the AGI CPU, the rival\u2019s first silicon product. Both were unveiled earlier this month with the aim of targeting agentic AI workloads in data centers.<\/p>\n\n\n\n Posted from: https:\/\/www.crn.com\/news\/components-peripherals\/2026\/amd-exec-intel-s-multithreading-misstep-will-help-us-gain-even-more-market-share<\/a><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" With AMD\u2019s next-generation EPYC \u201cVenice\u201d processors set to launch this year, the company is optimistic that the server chips will extend its performance lead over Intel\u2019s Xeon CPUs and allow it to continue taking market share from the rival. This is according to Madhu Rangarajan, corporate vice president of compute and enterprise AI products at… Read More »AMD Exec: Intel\u2019s Multithreading Misstep Will \u2018Help Us Gain Even More Market Share\u2019|CRN<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":18512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1156],"tags":[],"class_list":["post-18480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amd"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/posts\/18480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/comments?post=18480"}],"version-history":[{"count":2,"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/posts\/18480\/revisions"}],"predecessor-version":[{"id":18513,"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/posts\/18480\/revisions\/18513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/media\/18512"}],"wp:attachment":[{"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/media?parent=18480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/categories?post=18480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roglacup.com\/klaus62\/wp-json\/wp\/v2\/tags?post=18480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Multithreading Helps With Software License Costs<\/h6>\n\n\n\n
AMD Faces Growing Arm Competition In The Cloud And Elsewhere<\/h6>\n\n\n\n